Smack! Sometimes life just hits you on the forehead. ‘Keep it simple.’
Giving a party? Keep it simple. Planning a brochure? Keep it simple. Building a website? Keep it simple.
Of course, life isn’t simple. It’s a swirling whirlygig of questions. That’s where design and communications comes in. Take all the chaos and give it focus. Guide attention where it needs to be. Help people understand what this is all about.
In other words–keep it simple.
Of course, simple doesn’t have to be simplistic. Or minimalist. Or spartan. Simplicity is clarity. Simplicity is the integration of purpose, beauty and function. Simplicity is consistency. It is re-purposing ideas, images and innovation across a spectrum of mediums. Open your arms and open your mind as wide as possible, take in all the complexity and whittle it down until it is ‘as simple as possible and no simpler.’
